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The Business of Being Social 2nd Edition

A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

by Michelle Carvill, David Taylor

Crimson Publishing

  • business communication & presentation
  • business & economics
  • sales and marketing
  • social media; marketing; business; sme; smb
The Business of Being Social 2nd Edition

Book Formats and Details

  • Paperback
    Publication Date 9/28/2015
    ISBN 9781780591452
    Retail Price £16.99
    Trim Size 156 x 234 mm
    Page Count 256
    Image Count
    Reading Level
    Rights Available World
    Rights Sold


What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness?

Learn how to understand and utilize social media for business.

From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential.

Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to:

  • Create a viable social media strategy
  • Build and use channels such as Twitter, Facebook and LinkedIn
  • Create customised apps, communities and use keywords
  • Monitor any activity such as paid-for advertising
  • Understand your audience and what content they want
  • Integrate your social media activity into your marketing strategies

Discover the secrets to social media for your business.

"As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide

"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog


"I found that the explanations provided by the authors and the step-by-step implementation programme are more than worth the retail price of the book alone. This could be one of the most useful reference books of the year." Business Money

About the Author

Michelle Carvill is the director of Carvill Creative providing clients with marketing strategies including communication strategies and social media.

David Taylor is the Managing Director of 2010media, a leading PR, social media and online marketing consultancy, with over 18 years experience of the media industry.

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